Amy Mitchell
Photo by on Unsplash

I believe in...

+ Smart
+ Simple
+ Supportive
+ Systems


So that you can do more of what you love.

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I've ALWAYS had a knack for clear communication, simple systems and processes and like to take things and make them better. Smoother. Easier. Smarter.

I take my love of simple systems, my understanding of technology and tools, and my knack for breaking things down into bite-sized actions and create strategies and actions to help my client get clear, simplify, and streamline.

I understand the chaos of all the moving pieces and not only create an approach that's actionable but one that built of a solid foundation of research and data as well as thoughtful curated goals.


When I was younger, I outright rejected consistency (a requirement for many systems).

I thought routine was boring and monotony was a fast track to getting old. I chased everything new.. I changed my job, my home, even what country I was in – as often as I could.

Variety is the spice of life, right?

Well, yes, but….

If variety is the spice of life, consistency is the meat and potatoes.

The more time I spend adulting (can you believe that’s actually in the dictionary now?), the more I learn that everything I want – the answer to all my hopes and dreams – is on the other side of consistency.

When we show up, day after day and take specific and strategic action towards our goals, we’re building our life and our dreams brick by brick. We’re not hoping that things work out and we’re not waiting for a lucky break – we’re creating it.

We’re all creators in that sense whether we’re doing it intentionally or not.

Now, as much as I’d love to wax poetic all day about achieving our dreams – I’m about to make this all about systems.

If consistency is hard for you, systems can help.

The job of your systems is to bring the right things to you (or your clients / customers) attention at the right time. They take care of repeatable, repetitive things whenever possible so you don’t have to do the heavy lifting.

Whether it’s task and project management, client onboarding, content creation, sales funnels, or operational things like checking metrics and streamlining finances, a good system will make you consistent without a second thought.

When your systems work for you, they no longer feel like work and they give you back hours of your time. No joke.


Kind Words

from my awesome clients.

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A little extra if you're still with me :-) ...

  • I started my first adventure as an entrepreneur in the early 2000's when I started freelancing marketing services for financial advisors.
  • I have a degree in Communications from Royal Roads University in Victoria, BC, Canada
  • I've spent over 10 years in marketing and communications related positions
  • I'm one of a handful of Asana Certified Pros.
  • I started out online as a copywriter in September 2014 and switched to systems in March 2016.
  • I've worked with dozens of clients on everything from email marketing to launches, hiring and onboarding staff, mapping sales funnels, client management, content planning, content marketing, SEO, goal-setting, implementation plans, strategic plans, and website overhauls.

And just for fun...

  • I call Victoria, BC, Canada home.
  • I'm obsessed with traveling.
  • I've lived in Japan & Australia and have spent 4 years of my life in countries other than Canada.
  • In 2016 I spent 7 months in total out of the country working from my laptop from Bali, Spain, Portugal & Nicaragua.
  • I went skydiving in Cairns, Australia at sunset with a view of the Great Barrier Reef.
  • I once sold sandwiches door-to-door in Melbourne.
  • I'm obsessed with 90's hip hop.
  • I spent a few years in hospitality management and LOVED it.
  • I'm bad at responding to text messages.
  • I'm obsessed with food and delicious restaurants.
  • I love, love, love meeting and learning about people.
  • I think Macklemore is a genius (and I can rap this song).
  • I have my Level 1 WSET certification (Wine & Spirit Education Trust).
  • I'm into Marvel movies.
  • I once wrote an article for a travel photography company called Flytographer and had some fun photos taken.
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Street Cred

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Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.

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Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a “conversion funnel” that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of “funnel” for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the “leaks” and deliver a truly OPTIMIZED conversion funnel.

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Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.