I believe in...
I believe in...
I've ALWAYS had a knack for clear communication, simple systems and processes and like to take things and make them better. Smoother. Easier. Smarter.
I take my love of simple systems, my understanding of technology and tools, and my knack for breaking things down into bite-sized actions and create strategies and actions to help my client get clear, simplify, and streamline.
I understand the chaos of all the moving pieces and not only create an approach that's actionable but one that built of a solid foundation of research and data as well as thoughtful curated goals.
When I was younger, I outright rejected consistency (a requirement for many systems).
I thought routine was boring and monotony was a fast track to getting old. I chased everything new.. I changed my job, my home, even what country I was in – as often as I could.
Variety is the spice of life, right?
Well, yes, but….
If variety is the spice of life, consistency is the meat and potatoes.
The more time I spend adulting (can you believe that’s actually in the dictionary now?), the more I learn that everything I want – the answer to all my hopes and dreams – is on the other side of consistency.
When we show up, day after day and take specific and strategic action towards our goals, we’re building our life and our dreams brick by brick. We’re not hoping that things work out and we’re not waiting for a lucky break – we’re creating it.
We’re all creators in that sense whether we’re doing it intentionally or not.
Now, as much as I’d love to wax poetic all day about achieving our dreams – I’m about to make this all about systems.
If consistency is hard for you, systems can help.
The job of your systems is to bring the right things to you (or your clients / customers) attention at the right time. They take care of repeatable, repetitive things whenever possible so you don’t have to do the heavy lifting.
Whether it’s task and project management, client onboarding, content creation, sales funnels, or operational things like checking metrics and streamlining finances, a good system will make you consistent without a second thought.
When your systems work for you, they no longer feel like work and they give you back hours of your time. No joke.
I'm also obsessed with learning and am usually in the middle of a course at any given time. Here are a few certifications I've collected...
ClickMinded is an SEO training course that teaches how to increase traffic to any website, as quickly as possible. It includes instruction and quizzes on search framework, keyword research, document relevancy, link building & authority, technical optimization, search console, tools & services, and campaign walkthroughs.
Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.
Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of funnel for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the leaks and deliver a truly OPTIMIZED conversion funnel.
Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.