Street Cred

 
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Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube and iTunes. The methods they have been taught are within the terms of service of these platforms.

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Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a “conversion funnel” that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values. In short, while most businesses have some sort of “funnel” for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists are able to plug the “leaks” and deliver a truly OPTIMIZED conversion funnel.

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Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel, as well as leveraging organic and paid traffic to leverage content across the social web.